What is Digital Marketing and why is it important for your business? (Part 01)

As we know that this era is digital. In such a situation, if you do not know what DM is, then perhaps you may be a little behind others. I am saying this because we have to move along with our changing era, otherwise we will be left behind somewhere. And this also applies in business. Gone are the days when people used to go from house to house and tell about their things, this type of strategy is not only difficult but impossible to follow at today’s door. Because it wastes a lot of time and it is almost impossible to reach so many people in such a short time.

In such a situation, Digital Marketing is a great solution for marketing your products. Due to which companies can reach their target customers in a very short time. If we talk about the last few years, we will find that the nature of advertisements has changed a lot. Earlier people used to run their advertisements in such a place where most people could see, such as TV commercials, radio, and many other methods. But this thing is not effective now because you will get the most crowd in today’s era, then that place is Social Media or Internet.

In such a situation, if you have to reach your advertisement to millions of people simultaneously, then you will have to leave the old traditional marketing funds and turn to Digital Marketing. Then what is the delay, let’s start and know what is this digital marketing and how does it work.

What is Digital Marketing

Digital Marketing is the summation of two words Digital and Marketing, here Digital is related to the Internet and Marketing is related to Advertising. What I mean to say is that this is a way in which companies market their products through electronic media, which is quite different from the traditional way. Here Digital Marketers have to experiment in selling a company’s product by preparing different marketing campaigns. They have to analyze these marketing campaigns, how people like things more and which do not.

They also have to see that people see more of any type of things, what attracts their attention more towards themselves, and seeing what things they buy things. To do these digital campaigns, they use other digital mediums like mobile messages, mobile apps, podcasts, electronic billboards, and radio channels.

Why Digital Marketing is so important?

Now it comes to why this digital marketing is so important. So I want to tell you that nowadays this digital media is so open that today everyone has many sources of information. They can get any information at any time and in any place. Now those days are no more when he used to depend on text messages and he could see the same thing about which marketers used to inform him. As this digital media is increasing day by day and more entertainment, news, shopping, and social interaction are happening in it. Nowadays, consumers are not only listening to the company’s words, but they themselves are also identifying good and bad and collecting information from others as well.

Nowadays they want to trust a brand that they can trust, understand their needs of companies, and show them things according to their needs that they can buy later. He is not interested in extravagant shows. They want brands that they can trust, and that live up to their expectations.

Challenges that Digital Marketers have to face

  1.  Multiple uses of digital channels
    Consumers use many digital channels in their different devices in many ways, for which they have to use different protocols, specifications, and interfaces. Therefore, it is not possible to interact with them properly in favor of Digital Marketers.
  2. Increasing the intensity of the competition
    Digital channels are much cheaper than other traditional media, which makes it easy for people of any business size to use them. So now it is not so easy to get consumer attention.
  3. Increase in data volumes
    Ultimately consumers leave behind a lot of data in any digital channel. It is very difficult to handle these data. With this, it is also a big challenge to find the right data with those data volumes.

 

What are the Main Assets and Tactics of Digital Marketing?

Here we will learn about some such assets and tactics of Digital Marketing, which you may also know.
Assets of Digital Marketing

  • your website
  • your blog posts
  • Ebooks and whitepapers
  • infographics
  • interactive tools
  • Social media channels (Facebook, Linked In, Twitter, Instagram, etc.)
  • Earned online coverage (PR, social media, and reviews)
  • Online brochures and lookbooks
  • Branding assets (logos, fonts, etc.)

 

Tactics of Digital Marketing

Here we will discuss some of the tactics of Digital Marketing.

 

Search Engine Optimization (SEO)

This is a process with the help of which the website is optimized so that it has a better and better rank so that good organic traffic comes automatically on the website. With this, it should also show first in the search result.

Content Marketing

Creation and promotion of Content Assets so that brand awareness, traffic growth, lead generation can be done in the right way.

Inbound Marketing

Inbound marketing itself means a ‘full-funnel approach in which online content is used to attract, convert, close and ultimately delight your customers.

Social Media Marketing

Socialize your brand and your content in this marketing

 

Pay-Per-Click (PPC)

This is such a method to drive traffic towards your website in which you have to pay money to your publisher if your ads are clicked. A very popular PPC is Google AdWords.

Affiliate Marketing

This is performance-based advertising in which you get a commission if you are promoting someone else’s products and services on your website.

Native Advertising

Native advertising is called those advertisements which are mainly content-led and which are featured in other platforms along with any non-paid content. BuzzFeed’s sponsored posts are a good example of this kind of advertising.

Marketing Automation

Marketing automation is called that in which software or any other tools are used for marketing promotion. So that some repetitive tasks such as emails, social media, and other website actions are automated.

Email Marketing

Companies use email marketing to communicate with their audience. Email is used to promote content, discounts, and events.

Online PR

Online PR is a method used to secure online coverage from digital publications, blogs, and other content-based websites. These are similar to traditional PR but only in the online space.

 

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